Browser -v- App

Back in March 2017 Whoosh Media launched the first Hollywood-approved all browser entertainment solution for the coach and railway market.

Everything onboard a Whoosh Media entertainment portal is just three clicks away – accept the terms and conditions and start watching. This low barrier to entry means browser-based solutions get much higher usage than applications, which means a happier passenger experience, a much more attractive advertising opportunity and less data usage. On average a Whoosh Media portal reduces WiFi data usage by 17%. In a Proof of Concept our browser solution went head to head with an app. Our browser was used by 80% of passengers versus an app that was used by just 5% of passengers. That’s a big deal for passengers and their user experience (nobody enjoys downloading countless apps).