Flixbus is a German brand which offers intercity bus services in Europe and the United States. Launched in 2013 following the deregulation of the German bus market, Flixbus aimed to establish an alternative to carpooling and Deutsche Bahn, the German state-owned railway.
In 2018 FlixBus launched on the West Coast of America with big plans for national expansion.
FlixBus entered the US coach market facing stiff competition from established brands like Greyhound and Megabus. Onboard infotainment was already available on some brands but only in the form of applications, which had to be downloaded before passengers got onboard, leading to low uptake.
FlixBus wanted to provide an exciting and unique solution for the American long coach market, which would be easy for passengers to use and would give them the competitive edge as they sought to take on the established giants.
Icomera and Whoosh Media combined to deliver 100’s of hours of onboard infotainment for journeys, which on average took more than six hours. FlixBus provided a frictionless login, which allowed passengers to get into the entertainment quickly and easily. Content was made available in Spanish and English and a fresh, intuitive user experience was implemented after A/B testing.
London Midland was a train operating company in England, owned by Govia, which operated the West Midlands franchise. London Midland operated local services in the West Midlands and surrounding areas through their City sub-brand.
London Midland was a slow train service with a tired brand competing against the express train operated by Virgin on the same route to Birmingham. They needed a way to differentiate themselves from their competitor and a way to surprise and delight their customers brining London Midland into the limelight and increasing about passenger satisfaction.
Whoosh Media designed and built the World’s first browser based entertainment system for the captive audience market. With Hollywood movies cached on the on- board media server and played out through the user’s personal device ensuring access to world beating entertainment could be achieved in just three clicks. This was a ground breaking innovation which increased engagement to over 50% of all passengers.
Hollywood movies, great kids TV shows and numerous TV series from NOW TV featured in a fleet wide campaign which won two advertising awards, was immensely popular with passengers and boosted the London Midland brand.
Southeastern has been running the train service between London and Kent and parts of East Sussex since 2006. Southeastern operate one of the busiest networks in the country including the UK’s first domestic high speed service with Javelin trains.
Southeastern is operated by Govia, a joint venture between leading transport
operators Go-Ahead (65%) and Keolis (35%).
It had been a hard year for the UK rail industry with timetable changes, strikes, and fare rises causing falls in passenger satisfaction. Southeastern wanted to give something back to their passengers by offering onboard entertainment, the latest real time information and delay repay functionality which would automatically compensate passengers whose journey had been over 30 minutes late.
Whoosh Media designed and built the first ever browser based entertainment and infotainment portal. In Partnership with Prime Video, the portal offers Southeastern passengers easy access to Amazon Originals including The Man In The High Castle, Goliath and Mozart, straight to their personal devices. This was the first partnership Amazon Prime had made with a UK transport operator. Additional TV Shows from UKTV Play as well as Audiobooks and eBooks from Rakuten Kobo made for exciting content for all ages.
The next innovation was the development of a Real Time Information solution, which let passengers know if their train was running late as well as giving advance warning of upcoming delays and advice for onward travel. Built into this and rolling out over the coming months is delay repay functionality giving passengers ‘one click’ onboard delay repay should their train be delayed by more than 30 minutes.
June 2016 ScotRail launches an integrated solution using a separate media box